Profesor en IE de estrategia digital, Co-Founder de Newvideo
Selected Most Talented Spanish Marketer 2015, I have helped to put the customer at the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, and Telefonica.
Over the course of my 12+ years of experience in marketing and publications, I have gained extensive international experience in EMEA (UK, Germany, Spain & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador and Mexico).
Being a professor at IE Business School (Executive Education) provides me an amazing forum to challenge the current marketing & customer strategy panorama. Marketing author of my new book: The new digital consumer: Noriso Cube. I have published papers that clearly stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The eight segments to overcome the online consumer and Marketing with Personality.
I am the founder and director of the #1 Neuromarketing group (Neuromarketing en Español) for Spanish countries, founder of The NORISO Cube, and co-founder of a charity organization called “24 Friends: Education for Kenya.” I have been selected Most Talented Spanish Marketer 2015.
Marketing media has covered my groundbreaking studies: Emprendedores, Anuncios, Marie Claire, El Publicista, Puro Marketing, and Marketing Directo.